Retail Insider: I’m surprised that Levi’s and Madewell fared so well, given the filthy manufacturing reputation of denim.
Ehrig: Yes, denim is a complex problem. But Levi’s has big, bold goals, looking for 100% circularity by 2026. Many more garments are made from natural materials and single materials. And there are inherent advantages — people are fine with a certain number of rips and tears in their jeans. Like Patagonia, the communication Levi’s has around its practices, including vintage, secondhand, and repair, is good. Madewell, a new entrant in our ranking last year, has also made a huge effort in retail collection. And it talks to customers about what happens to those used clothes after they are turned in.
Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
We are excited to carry Sun’s Out!, a Chicago based clothing brand featuring upcycled vintage denim shorts and patterned button-up shirts. Their vintage Levi’s shorts have been a big hit with our shoppers for two summers now (and a personal fave of mine!) so we are always excited to be able to restock them based on your demand.
Want to try a few pairs on in person? Join us Thursday, July 18, 2024, from 5-9 p.m. at Junction West in Raleigh for the Summer Raleigh Boutique Warehouse Sale! Our entire lineup will be at least 20% off, with some items marked down even more. Get your tickets today to join us at Junction West next week!